المجلة المغاربية للإقتصاد و المانجمت
Volume 4, Numéro 1, Pages 85-100
2017-03-30
L'impact De La Norme Iso 26000 Sur Les Strategies De Rse : Essai De Conceptualisation
Auteurs : Ferhani Billel .
Résumé
The purpose of this research is to study the impact of the implementation of ISO 26000, Guidelines on the social responsibility of organizations on corporate CSR strategies recognized as a voluntary initiative, ISO 26000 enables the company to have more flexibility, especially for the dynamic and changing conditions of the CSR concept. In this context, we will present a section summarizing the CSR literature review, we will also dissect the ISO 26000 standard to see its specificities and analyze the construction of a consensus that was difficult to achieve. By mobilizing a very specific theoretical framework, we will have two different readings of CSR strategies that are based on a sociological and a contractual approach. These last points will nourish our research to arrive at a specific research project that will be validated in the context of an exploratory research.
Mots clés
Corporate Social Responsibility, CSR Strategies, ISO 26000, Neo-Institutional Theories, RBV Theory.
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