Recherchers economiques manageriales
Volume 14, Numéro 1, Pages 1-21
This study, aims to clarify the theoretical background of innovation from the marketing side and its strategies in particular in the elements of the marketing mix (pricing, distribution, and promotion), as was the extrapolation of some international experiences in adopting innovation strategies in their marketing mix, As a summary of this study, a set of conclusions and recommendations were presented that enable companies to implement marketing innovation strategies effectively.
Innovation ; Mix Marketing ; Marketing Innovation Strategies ; International Experiences
Said Houari Amel