الموروث
Volume 7, Numéro 2, Pages 228-238
2019-12-31
A Communication Based Approach To Teach Business English
Authors : Choukari Imene . Benyelles Radia .
Abstract
The world of Business has evidently chosen English as its language of communication, which is used to facilitate communication between people from different parts of the world. Subsequently, the need for communication-based courses urges ESP researchers to design and implement new methods, techniques and materials in order to achieve successful communication. However, instead of coping with this rapidly changing world, traditional views and theories are still adopted in Algerian universities, where communication skills are barely introduced in teaching business English. For this purpose, an action research was undertaken. Sample students are four (04) doctoral students of business from the University of Mostaganem. Triangulation of tools was used to cross check data, relying on both quantitative and qualitative data analysis. The results indicated that teaching business English requires an emphasis on communication skills so that learning can be used properly in real life situations. This paper closes with highlighting intercultural and discourse competences in addition to linguistic competence as key elements for an appropriate language learning.
Keywords
ESP ; Business English ; Communicative Competence
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