مجلة الإستراتيجية والتنمية
Volume 10, Numéro 1, Pages 28-45
2020-01-01
Authors : Yabouche Asma . Boukhatem Mustapha .
The present paper aims at identifying the contribution of Business Intelligence in making corporate performance improve. Therefore, the main research question is: “What effects does Business Intelligence have on business performance?” In an attempt to respond, the case study method has been adopted using and relying on interviewing techniques to collect data. The key findings assert that BI is especially required in business planning as well as in execution. BI has a great impact on business performance especially in terms of lowering costs; increasing revenue; and improving customer satisfaction.
Business Intelligence ; Entreprise Resources Planning ; Customer Relationship Management ; Data Waehouse ; Data Mining ; Decision Making
Djerdouri Mohamed
.
pages 40-53.
El Beirouti Abderrahmane
.
Mouterfi Amal
.
pages 31-60.
سعادي الخنساء
.
طارق زينب
.
ص 521-534.
Lalaoui Amor
.
Boukerch Yahia
.
pages 9-44.
سعدون رفيق
.
بومدين يوسف
.
ص 290-312.