Volume 19, Numéro 1, Pages 619-630
Authors : Benahcene Ahcene Salaheddine .
Abstract: organizations seek always to enhance their competitiveness through occupying a better position within an intensive changing competitive environment. In order to reach that goal, organizations have to take advantage of the environmental opportunities and avoid threats. This cannot occur unless they determine their strengths and weaknesses, as well as distinguishing their products with one competitive advantage or more. This study highlights the role of the internal strategic assessment in enhancing organizational competitiveness. One of the most important findings showed that the organizations sample of the study are interested in analyzing their internal environment, but they give some environmental elements more consideration than others. Furthermore, the empirical study proved the existence of impact of internal environmental assessment upon the creation of competitive advantages.
internal strategic assessment, resources, organizational culture, organizational structure, corporate competitiveness
Benahcene Ahcene Salaheddine
Taoui Saddam Houcin