مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 12, Numéro 2, Pages 894-905
The margin between the bank and insurance, who live together long, gradually disappeared with the emergence of the bancassurance. this strategy has been one of the most significant changes in the financial services sector over the past few years. In it’s full holistic form it realises the full potential of the customer database of the bank to develop an excellent customer focused service for consumers, and the highest value and advantage on returns for the bank and insurer. This has given rise to a new form of business wherein two big financial institutions have come together and have integrated all their strength and efforts and have created a new means of marketing and promoting their products and services. On one hand it is the Banking sector which is very competitive and on the other hand is Insurance sector which has a lot of potential for growth. When these two join together, it gives to bancassurance strategy.
insurance ; bank ; strategy ; financial services ; Bancassurance ; Algerian insurance
Said Houari Amel
حابي عبد اللطيف