مجلة أداء المؤسسات الجزائرية
Volume 3, Numéro 5, Pages 15-25

إعادة التركيز الاستراتيجي على الحرفة الأساسية لتحسين الوضعية التنافسية للمجمعات الصناعية الجزائرية

الكاتب : خرشي إسحاق .

الملخص

The aim of this study is to highlight the role of strategic refocusing on core business in improving the competitive position of Algerian industrial groups as a whole, and the Glass and abrasion-manufacturing group (ENAVA) in particular. Based on the deductive approach, we have analyzed some previous related studies, and then we have proposed a model to refocus the activities of the manufacturing group (ENAVA), in addition to some other recommendations.

الكلمات المفتاحية

strategic refocusing, core business, competitive position, the Glass and abrasion-manufacturing group (ENAVA).